Client
Tuli-Line Namibia.
Services
Strategy
Timeline
3 Months
Project Overview
We partnered with the Tuliline team to take on the exciting challenge of shaping and amplifying their brand campaign. The initial focus was on refining their brand identity, giving it clarity, personality, and a distinct voice that could resonate authentically with their audience. This collaborative process laid the foundation for the campaign’s creative direction.
Development
With a solid identity in place, we moved into content creation, crafting catalogues, designing engaging social media posts, and writing copy that reflected the brand’s newly defined tone. A strong emphasis was placed on stimulating user-generated content (UGC) to drive organic reach and engagement. Recognising the importance of accessibility, we developed an online store that not only showcased products but also made key information readily available to consumers. Through this process, we gathered valuable insights into Namibian online consumer behaviour, helping shape future decisions.
Final Result
The campaign led to noticeable traction, particularly among the targeted demographics. The UGC-driven engagement on social platforms played a vital role in boosting brand recognition and community interaction. As the brand continues to grow, the learnings from this campaign provide a strong strategic base. Tuliline’s evolution remains ongoing, with a digital-first approach and community-driven content at the heart of its momentum.
