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We partnered with Edsam Lodge, a serene accommodation nestled in Namibia’s Kavango Region, to lead a full-scale brand development initiative. Rich cultural and natural surroundings, needed a brand identity that could reflect its unique location while appealing to a broader travel audience. Our goal was to craft a visual and strategic identity that honored the local setting while setting the stage for long-term brand recognition and growth.
We began by working closely with the Lodge founders to uncover the lodge’s core values, story, and guest promise. From there, we developed a visual identity system that included logo design, color palette, and typography, infused with textures and tones inspired by the Kavango landscape. We also created supporting brand assets such as signage, uniform styling, print material and a website. Each element was guided by the desire to create a consistent and welcoming presence that would appeal to both local and international travelers.
The new brand identity gave Edsam Lodge a distinct and professional presence in a competitive hospitality space. It now communicates both warmth and authenticity, positioning the lodge as a must-visit destination in Kavango. With the foundation in place, the brand is now equipped for scalable marketing, digital storytelling, and future expansion.
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